Artist Marketing Campaign of the Year

Who can enter?
This category is open to all marketing staff who have worked on a UK music industry marketing campaign which ran during 2008 for a specific artist release.  Please note that we will accept entries for both traditional and digital marketing campaigns as well as for campaigns for UK-signed artists internationally

What will the judges be looking for?

• Innovation and creativity in the conception of the campaign
• Quality of marketing tools created or effective use of existing tools
• Effective use of budget
• Success of the overall campaign in achieving its original objectives (Financial and strategic)

Past Winner

2008 - Ted Cockle & Tom March of Universal Island Records for Mika - Life In Cartoon Motion

Upon receipt of a completed entry via the online entry system, all entrant summaries will be reviewed, this will form as a basis to select the entrants who will be invited to present to the judging panel, candidates will be contacted by a member of the team to arrange the date and time of their presentation.

Live Presentation
The key section of the entry will take the form of a live presentation to a panel of judges, this will take place during the first two weeks in February in central London.
Your presentation time on the judging day will be strictly limited to 10 minutes, after which the judges may ask you questions relating to your campaign, you may have a maximum of 3 representatives to present to the panel.