Catalogue Marketing Campaign of the Year

Who can enter?
This category is open to all record company staff who have worked on a marketing campaign for a UK-originated catalogue release during 2008.

What will the judges be looking for?

• Innovation and creativity in the conception of the campaign
• Quality of marketing tools created or effective use of existing tools
• Effective use of budget
• Success of the overall campaign in achieving its original objectives (financial and strategic)

Past Winners:
2008 Hik Sasaki of Rhino UK/Warner Music for Led Zeppelin - Mothership
2007 Chas Chandler of Union Square Music for Slade Remastered
2006 Charlie Stanford & Darren Henderson of Sony BMG for Elvis Singles campaign

Upon receipt of a completed entry via the online entry system, all entrant summaries will be reviewed, this will form as a basis to select the entrants who will be invited to present to the judging panel, candidates will be contacted by a member of the team to arrange the date and time of their presentation.

Live Presentation
The key section of the entry will take the form of a live presentation to a panel of judges, this will take place during the first two weeks in February in central London. Your presentation time on the judging day will be strictly limited to 10 minutes, after which the judges may ask you questions relating to your campaign, you may have a maximum of 3 representatives to present to the panel.