Digital Achievement of the Year

Who can enter?
This category is open to UK-based professionals who have worked on a digital music-based product or service in 2008. While we recognise that some projects do overlap into 2007/2008, the panel will only judge activity undertaken during 2008.

What will the judges be looking for?

• Innovation in the conception of the product/service
• Creativity in its execution
• Effective use of the budget
• Overall success of the product or service in achieving its original objectives (financial and strategic)

Past Winner
2008 – Now Play It

Upon receipt of a completed entry via the online entry system, all entrant summaries will be reviewed, this will form as a basis to select the entrants who will be invited to present to the judging panel, candidates will be contacted by a member of the team to arrange the date and time of their presentation.

Live Presentation
The key section of the entry will take the form of a live presentation to a panel of judges, this will take place during the first two weeks in February in central London. Your presentation time on the judging day will be strictly limited to 10 minutes, after which the judges may ask you questions relating to your campaign, you may have a maximum of 3 representatives to present to the panel.