Music & Brand Partnership of the Year

Who can enter?
This category is open to UK-based industry professionals who have developed a project based around a music/brand partnership that took place during 2008, typically, but not exclusively, working for a record company, artist management company, consumer brand or marketing agency

What will the judges be looking for?

• Creativity in the conception of the project
• Suitability of the match between music and brand in question
• Innovation in execution of project
• Effective use of the budget
• Overall success of the campaign in achieving its original objectives (financial and strategic)

Past Winner

2008 - The O2 & AEG Europe

Upon receipt of a completed entry via the online entry system, all entrant summaries will be reviewed, this will form as a basis to select the entrants who will be invited to present to the judging panel, candidates will be contacted by a member of the team to arrange the date and time of their presentation.

Live Presentation
The key section of the entry will take the form of a live presentation to a panel of judges, this will take place during the first two weeks in February in central London. Your presentation time on the judging day will be strictly limited to 10 minutes, after which the judges may ask you questions relating to your campaign, you may have a maximum of 3 representatives to present to the panel.