Music Sync of the Year

Who can enter?
This category is open to professionals at UK-based record companies, publishers, marketing agencies and ad agencies who have been involved in placing a piece of music in an ad, game, TV, film or other sync opportunity that gained public prominence in 2008.

What will the judges be looking for?

• Suitability of the piece of music for the project
• Innovation and creativity in the conception of music's role in the project
• Innovation and creativity in the project's execution
• Evidence of success at extending the impact of the tie-up beyond the specific sync (eg spin-off record sales, further syncs etc)

 

Past Winner
2008 Cadburys Dairy Milk - Gorilla, Phil Collins - In The Air Tonight, EMI Music Publishing, EMI Records and I10Q

Upon receipt of a completed entry via the online entry system, all entrant summaries will be reviewed, this will form as a basis to select the entrants who will be invited to present to the judging panel, candidates will be contacted by a member of the team to arrange the date and time of their presentation.

Live Presentation
The key section of the entry will take the form of a live presentation to a panel of judges, this will take place during the first two weeks in February in central London. Your presentation time on the judging day will be strictly limited to 10 minutes, after which the judges may ask you questions relating to your campaign, you may have a maximum of 3 representatives to present to the panel.